GreenMark: the sustainability assessment prototype is ready

We have developed the first fully functional version of GreenMark, a web platform that helps small accommodation providers assess and improve the sustainability of their business.

Sustainability is no longer a niche concern in tourism. A growing share of travellers now factor a property's environmental credentials into their booking decisions, yet for most small hosts, formal certification remains out of reach. The process is expensive, slow and difficult to navigate. GreenMark was built to close that gap.

Through a simple five-step questionnaire (Property, Energy, Water, Waste and Summary), users receive a sustainability score from 0 to 100, along with personalised, practical recommendations for improvement. There are no expensive consultants and no complex paperwork. The whole assessment takes just 15 minutes.

The platform was designed with a clear goal: to make sustainability assessment in tourism accessible to small hosts as well, not only to large hotel chains. By lowering the barrier to entry, GreenMark aims to help family-run apartments and small hotels take concrete, measurable steps toward more responsible operations.

The next phase will focus on implementing the backend, the scoring engine and the mapping of results to recognised certification schemes, moving GreenMark toward its next stage of development.